Why Magnets Are Souvenir Shop Gold
Magnets are the highest-margin souvenir category: small, cheap to produce, no size constraints, and nearly every tourist buys at least one.
How to Choose Designs
- Start with your top 3 landmarks or local icons
- Add one collectible series for repeat visits
- Include one premium line (enamel/PVC) for higher spenders
- Refresh with seasonal designs 2-3 times a year
Pricing Strategy
Typical retail is 3-5x landed cost. At $0.15 landed, a $4.95 retail price point is standard in tourist areas. Premium lines at $0.45 landed can retail for $9.95+.
Working With a Factory
- Start with a small test run (300-500 pcs per design)
- Track sell-through before scaling quantities
- Negotiate restock pricing once designs are proven
- Ask for retail packaging that matches your shop aesthetic
Ready to Stock Your Shop?
Talk to us about exclusive designs for your region — we protect your designs from reuse.